{"id":10552,"date":"2022-06-21T04:56:43","date_gmt":"2022-06-21T04:56:43","guid":{"rendered":"https:\/\/roseeuk.com\/?p=10552"},"modified":"2023-12-21T03:02:36","modified_gmt":"2023-12-21T03:02:36","slug":"rosee-uk-and-a-comprehensive-digital-transformation-story-to-enhance-customer-experience","status":"publish","type":"post","link":"https:\/\/roseeuk.com\/en\/rosee-uk-and-a-comprehensive-digital-transformation-story-to-enhance-customer-experience\/","title":{"rendered":"Ros\u00e9e UK And A Comprehensive Digital Transformation Story To Enhance Customer Experience"},"content":{"rendered":"\t\t
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Mrs. Nguyen Thi Le Hang, Founder and CEO of Ros\u00e9e UK, stated that only when the system is “healthy,” employees – the bridge between businesses and customers – are delighted, and the experience of new customers is positively improved. That has been the driving force behind this company’s efforts to promote digital transformation for nearly a year.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Mrs.Nguyen Thi Le Hang - CEO of Rosee UK company<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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When there is no solution to the customer experience problem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ros\u00e9e UK has been known as the leading genuine British product distributor in Vietnam since 2011, with well-known brands such as Altruist, Balance Active Formula, Hair Bust, Natural World… Ros\u00e9e UK is currently promoting two major service areas, fashion and cosmetics, in the form of buying for households, retailing, wholesale, and distribution on e-commerce platforms.\u00a0<\/p>

According to Ms. Nguyen Thi Le Hang, Founder and CEO of Ros\u00e9e UK, product origin and customer experience are competitive advantages for a trading company. Ros\u00e9e UK products’ provenance has been rigorously tested. However, customer experience is a concern for this company, particularly in the 4.0 era, when customers expect the quickest and most convenient shopping possible.<\/p>

Of course, technology is regarded as an important factor in assisting businesses in improving customer experience. Ros\u00e9e UK, on the other hand, is aiming for a comprehensive digital transformation for all operational stages, from the moment a customer closes an order until the moment a customer closes an order. Products are delivered to the recipient.\u00a0<\/p>

“When the number of orders on Shopee reached 800 orders per day for the first time, I was both happy and confused because I saw how Sales, Accountants, and Logistics guys coordinated to make orders, pack goods, and bill of lading.” It isn’t good. People are disorganized and behind schedule. Many of the company’s products are sold through multiple channels. The number of orders is rapidly increasing. If this continues, our system will be overwhelmed.” Le Hang spoke up.<\/p>

Ros\u00e9e UK has recruited a significant number of new employees, effectively doubling the company’s performance. But there are still unanswered questions about how to manage the team, how to train new employees to be able to start working right away, how to coordinate smoothly together…. Some employees have chosen to leave because they cannot handle the stress of change.\u00a0<\/p>

Le Hang mentioned that the customer experience will be improved positively only when the system is operating “well” and the employees – the bridge between the business and the customers – are happy.\u00a0<\/p>

To optimize operations and improve service quality, Ros\u00e9e UK decided to collaborate with the business administration platform Base.vn.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Speed up the process, create growth momentum with Base.vn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Mrs. Nguyen Thi Le Hang is working on Base.vn <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Instead of regularly monitoring orders on Google Sheets and missing information, Ros\u00e9e has installed and implemented 40 cross-departmental process flows on Base Workflow, such as order processing, complaints, training and integrating new personnel, and so on. Through color visual alerts on the application, each department will process the work of a pre-determined stage, control deadlines, and detect bottlenecks.\u00a0<\/p>

“As a Kaizen-oriented company, we constantly evaluate and improve the process.” Ros\u00e9e UK has standardized the process and accurately calculated the execution time of each stage, ensuring goods are delivered to customers as soon as possible, thanks to Base Workflow.<\/p>

“As a company that processes Kaizen, we constantly evaluate and improve the process. Ros\u00e9e UK has standardized the process and accurately calculated the execution time of each stage, ensuring goods are delivered to customers as soon as possible, thanks to Base Workflow.\u00a0<\/p>

Furthermore, new employees inherit the well-thought-out process and database available on Base, allowing them to quickly grasp everything. The workflow is not disrupted “Le Hang spoke up.\u00a0<\/p>

Ros\u00e9e UK also uses Base Wework to manage independent work and keep professional documents for each department. Each employee’s workload is specifically measured and allocated as needed. As a result, the number of employees who remain after the probationary period is 100%. The working speed of each department in particular and the whole system in general was much faster.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Work reports of Rosee UK on Base.vn<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Base.vn application, according to Le Hang, demonstrates Ros\u00e9e’s commitment to four core values: mind, wisdom, credibility, speed. Ros\u00e9e UK’s leadership team is always thinking of ways to create a transparent and healthy working environment, thereby improving the company’s reputation, speeding up work, and providing more value to customers. Currently, retail sales are increasing by 35% on average per month.<\/p>

“Over the past ten years, the scale of Ros\u00e9e UKi’s personnel has only stopped at a few dozen people, with many internal problems still unresolved; however, thanks to the Base platform’s ability to manage and duplicate processes, jobs, and projects, we can now coordinate smoothly even though the time zones are up to seven hours apart.\u00a0<\/p>

Base has laid a solid foundation for us to build on as we plan to open more branches in the near future! “Ms. Nguyen Thi Le Hang concluded.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Mrs. Nguyen Thi Le Hang, Founder and CEO of Ros\u00e9e UK, stated that only when the system is “healthy,” employees<\/p>\n","protected":false},"author":1,"featured_media":11551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-10552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nRos\u00e9e UK And A Comprehensive Digital Transformation Story To Enhance Customer Experience - roseeuk.com<\/title>\n<meta name=\"description\" content=\"Ros\u00e9e UK has been known as the leading genuine British product distributor in Vietnam since 2011, with well-known brands such as Altruist, Balance Active Formula, Hair Bust, Natural World...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roseeuk.com\/rosee-uk-va-cau-chuyen-chuyen-doi-so-toan-dien-de-nang-cao-trai-nghiem-khach-hang\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ros\u00e9e UK And A Comprehensive Digital Transformation Story To Enhance Customer Experience - 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