{"id":12174,"date":"2025-06-03T15:55:02","date_gmt":"2025-06-03T08:55:02","guid":{"rendered":"https:\/\/roseeuk.com\/?p=12174"},"modified":"2025-07-09T14:26:15","modified_gmt":"2025-07-09T07:26:15","slug":"meeting-with-the-international-sales-director-of-baylis-harding-england","status":"publish","type":"post","link":"https:\/\/roseeuk.com\/en\/meeting-with-the-international-sales-director-of-baylis-harding-england\/","title":{"rendered":"MEETING WITH THE INTERNATIONAL SALES DIRECTOR OF BAYLIS & HARDING ENGLAND"},"content":{"rendered":"\t\t
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Recently, Fusion Bright had the honor of welcoming Mrs. Sarah \u2013 International Sales Director of Baylis & Harding England<\/strong> \u2013 for a strategic working session at the head office in Hanoi. The meeting not only served to strengthen the partnership between the two parties but also marked a new step forward in expanding Baylis & Harding\u2019s business operations in the Vietnamese market for the year 2025.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Baylis & Harding is a premium personal care brand from the United Kingdom, established in 1970, renowned for its sophisticated fragrances, safe formulations, and elegant design. In Vietnam, Baylis & Harding is officially distributed by Fusion Bright, targeting mid- to high-end customers and catering to the growing demand for premium, tasteful, and distinctive gifting options in the corporate sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"<\/figure>

Mrs. Sarah \u2013 International Sales Director of Baylis & Harding England <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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During the working session, Mrs. Sarah and the executive team at Fusion Bright discussed key directions in developing the brand in Vietnam. This comes at a time when consumer behavior in the market is shifting significantly towards products that are legally imported, safe, clearly sourced, and offer a refined emotional experience.<\/p>

Both sides agreed to further promote localized communication strategies, expand multi-channel distribution \u2013 including online retail, showroom systems, cosmetics chains, and corporate gifting. Additionally, building promotional programs tailored to local consumer preferences was included in the strategic roadmap for 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A key point of discussion was the order plan for Baylis & Harding\u2019s upcoming product lines. The new collections will include limited-edition designs tailored for the Asian market, developed in line with global trends such as vegan-friendly formulations, natural origin ingredients, and sustainable packaging \u2013 meeting the growing demand for eco-conscious, skin-safe products. Fusion Bright has already placed advanced orders for the latest Baylis & Harding lines, ensuring availability for the year-end shopping season and the 2025 Lunar New Year.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Following the office meeting, Mrs. Sarah conducted a field visit to Mint Cosmetics<\/strong>, one of Baylis & Harding\u2019s leading retail partners and a prominent cosmetics chain in Northern Vietnam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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At Mint Cosmetics, Mrs. Sarah had the opportunity to observe product displays, experience the fragrances first-hand, and engage with the store staff and customers. She praised the professional merchandising, in-store brand presentation, and the well-informed, enthusiastic consulting team. Mint representatives shared that Rose & Lotus Flower and White Tea & Neroli are currently among the best-selling fragrances, especially during festive and gifting seasons.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The store visit not only provided valuable insights into the Vietnamese retail landscape but also reaffirmed Baylis & Harding\u2019s long-term commitment to investing in the market \u2013 considered one of the key emerging markets in Southeast Asia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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At the conclusion of this meaningful series of meetings and visits, both parties expressed their confidence and optimism in the future of Baylis & Harding in Vietnam. Fusion Bright will continue to serve as a strategic partner, committed to promoting the message that \u201cpersonal care is a refined, emotional lifestyle experience\u201d<\/em> to Vietnamese consumers.<\/p>

We would like to extend our sincere thanks to Mrs. Sarah \u2013 representative of Baylis & Harding \u2013 for taking the time for this important working trip. The trust, effective coordination, and shared vision between our two organizations lay a solid foundation for a long-term, sustainable partnership in the years ahead.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Recently, Fusion Bright had the honor of welcoming Mrs. Sarah \u2013 International Sales Director of Baylis & Harding England \u2013<\/p>\n","protected":false},"author":1,"featured_media":12239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-12174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nMEETING WITH THE INTERNATIONAL SALES DIRECTOR OF BAYLIS & HARDING ENGLAND - roseeuk.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roseeuk.com\/en\/meeting-with-the-international-sales-director-of-baylis-harding-england\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MEETING WITH THE INTERNATIONAL SALES DIRECTOR OF BAYLIS & HARDING ENGLAND - 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